Eventually John and I married and he let me take over the running of the company. As more chain restaurants started moving into Denver, our customer base of small family owned businesses kept shrinking. We struggled to find ways to keep busy. Just as I was perfecting the dry sausage and getting ready to market it, John passed away. Although it is his original recipe, John never knew about North Denver Sausage.
Soon after John's passing, I won a contest with Deluxe Corp. The winner would get $15,000 to spend on marketing and the help of a "Marketing Mentor" for one year. It was with their help and advice that I launched North Denver Sausage. We decided on the name North Denver Sausage for many reasons. I remembered the stories from the Italian families growing up in North Denver of the sausage hanging in the attics or basements. Every family had their own special recipe and it was always made around Christmas when the temperature cooled down. Although I started with the traditional Italian recipe, I continue to add new varieties that interest me. Each flavor has its own story that you can read about on the labels.
After almost 35 years in the business, I still start work at 5:30 every morning and I still am passionate about making the best sausage.